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Entity SEO · Clear brand facts for Google and AI
Entity SEO Services for UK Businesses
Tania Search & Scale provides entity SEO for UK small and medium-sized businesses that want Google and AI search tools to recognise them clearly: who they are, what they offer, where they work and who runs them. If Google mixes you up with a similarly named company, shows the wrong details, or AI assistants describe your business inaccurately, the cause is usually a weak or inconsistent entity.
You work directly with Tania, who has 4 years of hands-on SEO experience and treats entity work as the foundation under local SEO, AEO and GEO rather than a separate product.
- White-hat methods only
- Direct access to Tania
- Honest forecasts, no ranking guarantees
At a glance
Best for
brands Google or AI tools get wrong
Covers
schema, profiles, sameAs, corroboration
Timeline
fixes in days, recognition in weeks to months
Honest
knowledge panels can't be bought
What Is Entity SEO?
What is entity SEO? It is the practice of making a business, person, product or place unambiguous to search engines. Google stores what it knows about real-world things — entities — in its Knowledge Graph, and connects them by relationships: Tania Search & Scale is an SEO consultancy, founded by Tania, serving the United Kingdom.
Entity based SEO builds those facts consistently across your website, profiles and third-party sources. Semantic SEO is the content side: covering a topic in a way that makes the relationships between ideas clear. Both help search engines and AI tools trust what they say about you.
What Our Entity Optimisation Includes
Entity audit
Search your brand and founder names across Google, Bing and AI assistants; record what is shown, what is wrong and which sources are used
Identity consolidation
One consistent name, description, logo, address (if public), founder and service list across your site and profiles
Structured data
Organization schema on the homepage, Person schema for the founder, Service schema on service pages, checked in Google's Rich Results Test
sameAs connections
sameAs schema linking only to profiles that genuinely represent you: LinkedIn, Google Business Profile, Companies House, official social accounts
About and author pages
Clear pages that state who you are, credentials and how to verify them
Corroboration
Earning consistent mentions on industry bodies, directories and publications that already have strong entities
Content relationships
Internal linking and topic clusters so each service page clearly connects to the business and to each other
This is entity optimisation in practice: fewer contradictions, more verifiable facts.
Problems We Solve
Google confuses you with another business
of a similar name, or shows the wrong logo.
AI assistants get your facts wrong
— old services, wrong city, wrong founder. See Generative Engine Optimisation.
Your brand search shows nothing useful
beyond your own homepage.
You rebranded or merged
and Google still mixes old and new names.
Your founder is the brand,
but there's no clear link between the person and the business online.
When entity SEO is not the priority: if your site has basic technical problems or thin service pages, fix those first. Entity work amplifies a solid site; it can’t replace one.
Can You Get a Google Knowledge Panel?
You can’t create or buy a Google knowledge panel. Google generates it when it is confident enough about an entity, using sources across the web. Once one appears, you can claim it by verifying through an official account and then suggest edits.
So the honest answer to how to get a Google knowledge panel is: build clear, consistent, corroborated facts and wait for Google to decide. Knowledge panel SEO and knowledge graph SEO improve the odds; nobody can promise the outcome. A knowledge panel is also different from a Google Business Profile, which you can create yourself — see Google Business Profile optimisation.
We don’t create Wikipedia pages for clients; Wikipedia’s notability and conflict-of-interest rules make self-written company articles a risk.
How it works
How Our Entity SEO Works
01
Contact.
A free 30-minute call about your brand, founder and any naming or reputation issues.
02
Assessment.
An entity audit across search and AI tools, plus a check of existing schema and profiles.
03
Quote.
A fixed price and a written entity SEO strategy listing every fix. No obligation.
04
Service.
Schema, profile fixes, about-page and content changes, and corroboration outreach.
05
Reporting and aftercare.
Re-checking brand searches and AI answers, with a list of what changed.
Why Choose Tania Search & Scale?
Honest about knowledge panels.
No guaranteed panels, no paid Wikipedia pages.
Schema that matches reality.
Google advises structured data should describe what is actually on the page; we never mark up claims your site doesn't make.
Connected to the rest of your SEO.
Brand entity SEO feeds local rankings, answer features and AI visibility at the same time.
Founder-led brands understood.
We connect the person and business entities so expertise is credited properly. Meet Tania
Direct access.
Tania runs every audit herself.
Results from real client work
[Add: 1–2 real examples — e.g. corrected brand search, knowledge panel claimed, AI description fixed, with before/after screenshots]
Entity SEO for UK Businesses
Tania Search & Scale works remotely with businesses in London, Birmingham, Manchester, Leeds, Liverpool, Sheffield, Nottingham, Leicester, Bristol, Southampton and Cardiff. For UK firms, Companies House, trade bodies and UK directories are often the most trusted corroborating sources, so the work focuses there before international platforms.
FAQs
Entity SEO FAQs
How much does entity SEO cost?
[Add: one-off entity audit and implementation price]. It can also be included in a monthly SEO plan, which starts from £300 for local businesses.
How long does entity SEO take?
Schema and profile fixes take days to implement. Google and AI tools may take weeks to months to reflect changes, depending on how often they revisit sources.
Will entity SEO improve my rankings?
It helps Google understand and trust your business, which supports rankings, but it is one part of SEO, not a shortcut.
Do you guarantee a knowledge panel?
No. Google alone decides. We guarantee accurate, guideline-compliant work.
Is entity SEO only for big brands?
No. Small businesses often benefit most, because a few consistent facts can clear up years of confusion.
What do I need to prepare?
Your official business details, Companies House number, logo, founder bio and a list of every profile you control.
Free 30-minute consultation
Make Sure Google Knows Exactly Who You Are
If you’re a UK business that wants search engines and AI tools to describe you accurately, start by seeing what they say today. In 30 minutes you’ll see your current brand search and AI descriptions, and what to fix first.