taniasearchandscale.com

Generative Engine Optimization (GEO)

GEO services · AI search visibility

Generative Engine Optimisation Services for UK Businesses

Tania Search & Scale provides generative engine optimisation services for UK small businesses and online shops that want to be understood, mentioned and cited by AI search tools: ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and AI Mode.

If customers ask an AI assistant for recommendations in your field and your competitors appear while you don’t, that gap is usually fixable. You work directly with Tania, an AI search consultant with 4 years of hands-on SEO experience, and every GEO plan is built on top of sound SEO rather than sold as a shortcut around it.

At a glance

Best for

brands that want to be named in AI answers

Covers

ChatGPT, Gemini, Perplexity, Copilot, Google AI Mode

Timeline

fixes in weeks, new mentions in 3–6 months

Honest

no AI citation guarantees

What Is Generative Engine Optimisation?

Generative engine optimisation (GEO; US spelling generative engine optimization) is the work of making your business easy for AI systems to find, understand, trust and quote when they write an answer. Some providers call it AI search optimisation, LLM SEO or GEO SEO. The goal is the same: be part of the answer, not just a link beneath it.

Google states that no special optimisation is required to appear in AI Overviews or AI Mode, and that existing SEO fundamentals still apply. We agree. GEO is not a separate trick; it is SEO done with AI answers in mind.

What Our GEO Services Include

AI visibility baseline

We ask ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode 20–40 questions your buyers would ask, and record who is mentioned, what is said about you, and which sources are cited

Entity clarity

Consistent business name, services, locations and founder details across your site, Google Business Profile, LinkedIn and directories; Organization and Person schema

Answer-ready content

Service and FAQ content restructured into direct, self-contained answers AI tools can quote accurately

Third-party corroboration

Earning mentions in the review sites, directories, comparison articles and publications AI tools actually cite in your sector

Technical access

Checking robots.txt, crawlability and rendering so search and AI crawlers can read your pages

Monthly tracking

Re-running the same question set to show changes in mentions, accuracy and cited sources

These AI visibility services sit alongside our core SEO services and Answer Engine Optimisation. See also AI SEO.

Problems We Solve

AI tools recommend competitors but not you.

Usually because others are mentioned more often on sites AI tools trust.

AI describes your business wrongly.

Outdated services, the wrong location or prices taken from an old directory listing.

Your content gets used without credit.

Pages answer the question but aren't structured clearly enough to be cited.

Organic traffic is flat while impressions rise.

AI Overviews may be answering the query before the click.

You've been sold "ChatGPT SEO" with no evidence.

Reports with no baseline, no question set and no record of what changed.

When GEO is not the priority: if your site has serious technical problems, thin service pages or no Google Business Profile, fix those first. AI tools lean on the same signals, so GEO on a weak foundation wastes budget. The audit will tell you which applies.

How it works

How Our GEO Service Works

01

Contact.

A free 30-minute call about your customers, competitors and the questions buyers ask before choosing you.

02

Assessment.

An AI visibility baseline plus a short SEO health check, so you see where you stand in both.

03

Quote.

A fixed price, a written plan and the question set we will track. No obligation.

04

Service.

Entity fixes, content restructuring, schema and corroboration work, done for you or with your developer.

05

Reporting and aftercare.

Monthly re-testing against the same questions, with plain-English notes on what changed and what is next.

Why Choose Tania Search & Scale?

Honest about what GEO is.

No secret formula, no claims to control what AI tools say. Strategy follows published guidance from Google and evidence from your own baseline.

SEO and GEO in one plan.

Work that helps AI tools understand you also helps Google rank you, so nothing is paid for twice.

Direct access.

Tania runs every audit, plan and report. Meet Tania

Built for smaller businesses.

Most GEO agency UK offerings target enterprise brands. This service is scoped for local firms and online shops.

Measurable in a realistic way.

Google includes AI Overviews and AI Mode traffic within overall Search Console data, so it cannot be isolated there. We track a fixed question set instead and show the before and after.

Results from real client work

[Add: 1–2 real examples — baseline AI answers, work done, how answers changed, timeframe — plus verified reviews]

GEO Support Across the UK

Tania Search & Scale works remotely with businesses across London, Birmingham, Manchester, Leeds, Liverpool, Sheffield, Nottingham, Leicester, Bristol, Southampton and Cardiff, and anywhere else in the UK. AI answers often differ by location, so local businesses are tested with location-specific questions (“best accountant in Leeds”) and ecommerce brands with UK-wide product questions. See Local SEO and Ecommerce SEO.

FAQs

GEO FAQs

[Add: GEO price or “from” price]. Price depends on how many AI platforms and questions are tracked, how much content needs restructuring, and how much off-site work is needed. GEO can be added to an existing SEO retainer.

No. AI answers change between users, sessions and model updates, and no provider controls them. We commit to a documented baseline, safe methods and transparent monthly tracking.

There is no ranking list inside ChatGPT. When it searches the web, it draws on sources it can find and trust. ChatGPT SEO, Perplexity SEO and Gemini SEO are therefore the same core job: clear pages, consistent facts and credible mentions elsewhere.

Google AI Mode optimisation relies on normal Google SEO. AI Mode may run several related searches to build one answer, so covering a topic thoroughly across your site matters more than one keyword.

Fixing wrong facts can show within weeks once sources update. Earning new mentions typically takes 3–6 months.

Mostly, yes. AI SEO services usually means the same work under a different name. Ask any provider what they actually do each month.

A list of your main competitors and the questions customers ask you most. Access to Search Console and your website helps.

Free 30-minute consultation

Find Out What AI Tools Say About Your Business

If you are a UK local business or online shop and AI search is starting to shape how customers choose, start with the facts. In 30 minutes you’ll see how ChatGPT, Gemini and Google describe you today and what it would take to improve it.

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