AEO services · Answers Google shows first
Answer Engine Optimisation Services for UK Businesses
Tania Search & Scale provides answer engine optimisation services for UK small businesses and online shops whose customers ask questions before they buy. We structure your content so Google can lift it directly into featured snippets, People Also Ask boxes, AI Overviews and voice answers — the places a buyer reads first.
You work directly with Tania, an AEO consultant with 4 years of hands-on SEO experience. The approach is evidence-led: we check which answer features actually appear for your questions, and whether winning them would bring you more enquiries or fewer.
- White-hat methods only
- Direct access to Tania
- Honest forecasts, no ranking guarantees
At a glance
Best for
businesses whose buyers ask questions first
Covers
featured snippets, People Also Ask, AI Overviews, voice
Timeline
reformatted pages in weeks, new content in 2–4 months
Honest
Google chooses snippets, not us
What Is Answer Engine Optimisation?
Answer engine optimisation (AEO; US spelling answer engine optimization) means shaping pages so search engines can extract a clear, accurate answer from them. Traditional SEO earns a ranking; AEO earns the answer shown above or within the rankings.
AEO vs GEO: AEO focuses on Google’s answer features. Generative Engine Optimisation focuses on how AI assistants such as ChatGPT and Perplexity understand and recommend your brand. They share foundations, and many clients need both.
What Our AEO Services Include
Featured snippets
Featured snippet optimisation: identify questions where a snippet appears and you already rank on page one, then rewrite the answer block (definition, list or table) to match the format Google shows
People Also Ask
People Also Ask optimisation: map the follow-up questions buyers ask and answer each one directly on the right page
Google AI Overviews
AI Overviews optimisation: thorough topic coverage, clear facts and self-contained answer passages Google's systems can cite
Voice assistants
Voice search optimisation: short, spoken-style answers and accurate Google Business Profile details for "near me" questions
Structured data
Schema that matches visible content: Organization, Service, Product, LocalBusiness where valid
Measurement
Search Console impressions, clicks and click-through rate on question queries, tracked before and after
Related: SEO services · Local SEO · Ecommerce SEO · AI SEO
Problems We Solve
A competitor owns the answer box for your main question,
even though your page is better. Usually a formatting issue: their answer is concise and sits right under a matching heading.
Impressions rise but clicks fall.
A sign of zero click search: Google answers the query on the results page. We decide with you whether to win that answer or target queries that still earn clicks.
Your FAQs exist but never show.
Often buried in accordions, duplicated across pages or answering questions nobody searches.
You were sold FAQ schema as a quick win.
Since 2023, Google shows FAQ rich results only for well-known government and health sites. FAQ schema SEO still helps machines read your content, but it will not create extra SERP space for most businesses.
AI Overviews summarise your topic without citing you.
Typically thin coverage or answers hidden deep in long paragraphs.
When AEO is not the priority: if your pages don’t yet rank on page one, start with core SEO. Google usually draws featured snippets and AI Overview links from pages it already rates well.
How it works
How Our AEO Service Works
01
Contact.
A free 30-minute call about your customers and the questions they ask before buying.
02
Assessment.
We pull your question queries from Search Console and check which answer features appear, who holds them, and whether each brings clicks.
03
Quote.
A fixed price and a prioritised list of target questions. No obligation.
04
Service.
Answer blocks rewritten, headings restructured, new FAQ and comparison sections added, schema checked.
05
Reporting and aftercare.
Monthly tracking of answer features won, lost and their click impact, with next priorities.
Why Choose Tania Search & Scale?
Clear definitions, no buzzword bundling.
Unlike many an AEO agency, we keep AEO and GEO distinct so you know exactly what you are buying.
Up to date with Google's rules.
No selling of tactics Google has retired, such as FAQ rich results for commercial sites.
We check whether winning the answer helps.
Google lets site owners opt out of featured snippets because some reduce clicks. We review each target for its effect on enquiries, not just visibility.
AEO SEO as one plan.
AEO work sits inside your wider SEO, so improvements serve both rankings and answers.
Direct access.
Tania runs every audit and report herself. Meet Tania
Results from real client work
[Add: 1–2 real examples — query, snippet or PAA won, before/after clicks from Search Console, timeframe — plus verified reviews]
AEO Support Across the UK
Tania Search & Scale works remotely with businesses in London, Birmingham, Manchester, Leeds, Liverpool, Sheffield, Nottingham, Leicester, Bristol, Southampton and Cardiff, and across the rest of the UK. For local firms, AEO targets location questions (“how much does a boiler service cost in Bristol?”). For ecommerce, it targets product and comparison questions buyers ask nationwide.
FAQs
AEO FAQs
How much do answer engine optimisation services cost?
[Add: AEO price or “from” price]. AEO can also be included in a Local SEO plan (from £300/month) or Ecommerce SEO plan (from £450/month). Cost depends on how many questions and pages are in scope.
Can you guarantee a featured snippet?
No. Google’s systems decide which page appears, and there is no markup that forces it. We improve your chances on questions where you already rank and track the result.
How long does AEO take?
For pages already on page one, snippet changes can appear within weeks of reformatting. New content usually takes 2–4 months to rank first.
What is Google AI Overviews SEO?
Google AI Overviews SEO is optimising pages so Google cites them in its AI summaries. Google says no special markup is needed; the same SEO fundamentals apply, plus clear, complete answers.
Is zero-click search bad for my business?
Not always. If the answer box shows your brand, it builds trust before a later search. If it removes clicks you need, we shift focus to queries where people still visit.
What do I need to prepare?
Search Console access and a list of questions customers ask you on the phone or by email. Those are often the best targets.
Free 30-minute consultation
Become the Answer Your UK Customers See First
If your customers search with questions, the business that answers clearly gets the first impression. In 30 minutes you’ll see which answer boxes and AI Overviews appear for your key questions, who holds them now, and what it would take to win them.